What is this entire “email list building” stuff that I can hearing about?
This blog will be in 2 parts: this part is focusing on email fundamentals!
The second part I’ll be dishing on how to start growing your email list and how to nurture your list!
The benefits of having an email list!
Being compliant with your business emails. (You know so you don’t get fined!)
And I am going against industry standards by encouraging you to focus less on the “numbers.”
Why is it important for companies to have email lists?
Now that you’re feeling motivation and excitement. You’re ready to set up your email! First, I want to go over some guidelines.
Don’t use misleading or false headlines.
Don’t use deceptive subject lines.
All emails must have your business address in the email.
You must have a way for people to unsubscribe or opt out. Opt out has to be immediate.
If you are selling products you must make sure that your email identifies that it is an ad.
- Pre-ticked opt-in boxes are not indications of valid consent
- GDPR is also explicit that you’ve got to make it easy for people to exercise their right to withdraw consent
- You will need to make your intentions specific and very clear by stating: “Will you send them regular newsletters, occasional offers, or share this list with anyone else?” If someone purchases your product on another platform, will they be added to your email list? Your subscribers should be aware of how their email and any other data you collect will be handled.
- It should be very easy for your subscribers to give you permission to send them email. Some suggestions would be: state it clearly on your form, use a double-opt in on your forms, or remind them where they subscribed in the footer of your emails. Please note, a double opt-in is when someone signs up for a worksheet, quiz, or newsletter. They will receive an email to “confirm their subscription”. One they confirm, they will receive the intended info. This is a default in most email software programs.
- Perform regular backups of your list. Keeping up to date information, especially showing proof of consent from your subscribers can be helpful if required.
I have an unpopular opinion about building your email list!
I hear people preaching about the number of people that you have on your list. To focus on the numbers.
In turn, I hear other business owners upset because they have a small amount of email subscribers.