Black Friday deals, not to forget, Small Business Saturday, and Cyber Monday are right around the corner.
As a service-based business, how can we jump on board with the retail holidays without killing our brand? (aka discounting)
This is a hot topic right now and I see it repeatedly asked in several Facebook Groups!
And if you know me a little, you know I’ll never advise you to discount your products or services.
There’s a lot of hype around Black Friday deals and large brands are cashing in. By steeply discounting their products, they have customers lined up waiting for electronics, clothing and lifestyle brands. (the entire camping over night in front of a Best Buy is pure craziness, am I right?)
But how do we as business owners, take advantage of a huge spending holiday?
We as service-based businesses want in on this… but I strongly advise you not to follow the big retailers’ business model.
In this video, I am laying down three major flaws of discounting your products or services. (be it Black Friday deals or any time of the year!)
But wait… I am not suggesting you miss the biggest day of retail sales! I’m sharing three alternative ways you can market your products or services to be a part of the Black Friday Deals!
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