Hi & Welcome, I’m Jessica Potts.

I am a Customer & Product Strategist. 

I help online digital business owners identify their “perfect” customers and create a strategy to sell their products/services (like hot cakes!) 

In today’s fast-paced digital world it is crucial that businesses are “customer-centric” to competitively launch profitable products to market demand.

If you have digital products or services (course creator or coach) and find marketing and sales difficult, you’re in the right place! 

I am here to help you ATTRACT, CONNECT, and CONVERT your PERFECT CUSTOMER into a loyal raving fan! 


Is the “struggle real” when it comes to marketing?

I have great news for you. Putting together a marketing strategy is easy. Your customers will put it together for you! 

Take this quiz to find out how well you know your customers!

I’ll share with you my Customer Attraction Formula at the end of the quiz to help you boost your marketing ROI! 

I am here to help you develop a strong customer focused brand & generate buzz around your launch! (No launching to crickets!)

I have launched several businesses over the years to great success and now I want to help you. By giving you the tools and strategies that will have the biggest impact for you to ramp up quickly and turn a profit.

“Jessica is an amazing marketer who enjoys collaborating to drive results. She quickly understood our unique business model, she was dedicated to the role of brand ambassador to internal and external partners, always helping us navigate nuanced relationships and discussions to push innovative marketing programs, and to find the best solution for all parties.”  

– Tracy Ng, Director of Gift Card Services Fandango

What’s your next step?

“Don’t look like this when talking about your Launch Strategy!”


Being a business owner can be lonely at times, especially if you are working from home.  Join my free community that attracts motivated business owners that are ready to network and share successful strategies to grow and scale your business!


Is the #StruggleReal when it comes to attracting your perfect customer?I am sharing the “7 Traits” you must know to start Connecting, Attracting, and Converting customers with you! Download for free now!


Struggling with identifying your customer and product lines? Fear no more, these half-day workshops will help you create focus to understand everything about your customers to launch competitively priced products to market demand. 

Why Join a Mastermind?

When it comes to running a business, no one tells you that it can be a bit lonely and overwhelming!

But what if you-were were able to connect with other aspiring entrepreneurs, have one place to quickly make educated decisions about your brand’s direction?

A safe place to ask questions, share your advice and celebrate your wins. It would make this entire being a “business owner” easier and (dare I say it) FUN!

What is the Mastermind Consist of?

In my signature course I lay out the same strategies that Fortune 100 companies use to stay profitable and recognizable in a saturated market. I interviewed entrepreneurs to find what was challenging within their business strategy. I condescended the program into what I now know as the“4 PIllars of Brand Strategy” the four components every brand needs to have to stand out and shine. 

Even if you have had bumps in the-road in the past but you are ready to have the brand you dream about… this is for you!

Are you ready to take your business to the next level?