I talk about Branding more than I talk about my family and child (yeah.. he has four legs but he is still pretty important to me), but what we don’t hear a lot of chatter about is… Personal Branding. Why would anyone choose to make themselves a Brand? How would this benefit me? Is this a lot of work? What kind of value does it add? These are frequently asked

This week’s focus is how marketing strategy is instrumental to the success of your company. Do you follow @BrandXConsultants on Instagram?  Hurry over and check out our free five part video series on “Marketing Strategy.”  Why all the focus on marketing strategy? Not having a marketing strategy is like opening a business with no business plan! Creating a marketing strategy and re-accessing your progress throughout the year will help you

Have you ever thought of going to work for yourself? I meet people all the time with dreams of opening their own company. Having your company can be very rewarding, but it can also be equally difficult (and often at the same time). Putting a sign on the door, adding products, and thinking people will come in and shop is setting yourself up for failure. Not setting goals or having

I meet with a wide variety of people.  Some of these people own businesses, some are my clients, some are friends, and some are just people I meet along the way.  There is a common denominator when it comes to the most successful ones.  What sets successful business people apart from the mediocre ones?  The willingness to accept that you can not do it all. Not only can you not

“Industry Leader” is a term that comes out of my mouth a minimum of 10-15 times per day. Recently while speaking with someone, they questioned me as to what I meant by Industry Leader. I want my clients to be perceived as Industry Leaders and actually what I strive to be everyday. So why am I so obsessed with this notion and what does it exactly mean? When I use

Failure has such a negative connotation associated with it.  No one likes to fail.  However, some of my biggest failures have been my greatest learning experiences and sculpted how I work.  I know that “biblioteca” is Spanish for library. I know this because I missed it on my Spanish quiz in 8th grade! We tend to latch on to failures allowing them to define who we are or who our

At a luncheon this week, I spoke with a lovely lady sitting adjacent to me. Her family owns a prominent jewelry store. We began chatting about everything from her engagement ring to her social media (of course.) She mentioned that a company came in and gave her a proposal to update her Social Media for $40,000! I laughed… I laughed hard. Either this company was completely out of touch or

Have you ever stopped to think about just how many options you have when it comes to where to shop and how to spend your money? With so many options, I tend to shop at places that have a loyalty program that I find valuable. Having a program, based on valuing their customers “loyalty” and choice to shop with them, sets their stores apart from their competitors. I shop for