Being Known As The Industry Expert Results In Profits

By | 2017-08-01T00:28:00+00:00 June 16th, 2016|Atlanta, Buying Behaviors, Consulting, Industry Leader, Marketing, Marketing Strategy, Our Services, perceived value, PR Firm, Social Media, Social Media Guide, Wealth|

“Industry Leader” is a term that comes out of my mouth a minimum of 10-15 times per day. Recently while speaking with someone, they questioned me as to what I meant by Industry Leader. I want my clients to be [...]

The Truth About Embracing Failure And Learning From It

By | 2017-08-01T00:29:19+00:00 June 9th, 2016|Atlanta, Baby Boomers, Campaigns, Consulting, Demographics, Disposable Income, Generation X, Generational Marketing, Loyalty program, Marketing, Marketing Strategy, Millennials, Our Services, perceived value, PR Firm, Social Media, Social Media Guide, Wealth|

Failure has such a negative connotation associated with it.  No one likes to fail.  However, some of my biggest failures have been my greatest learning experiences and sculpted how I work.  I know that “biblioteca” is Spanish for library. I [...]

How to Market And Speak To Different Generations

By | 2017-08-01T00:41:40+00:00 March 15th, 2016|Atlanta, Baby Boomers, Buying Behaviors, Consulting, Demographics, Disposable Income, Generation X, Generational Marketing, Marketing, Marketing Strategy, Millennials, Our Services, PR Firm, Wealth|

I was recently speaking with a friend of mine who owns a company that provides marketing and other corporate analytics. We like to debate back and forth on marketing approaches, who is leveraging the market on spending, how are companies [...]