“Industry Leader” is a term that comes out of my mouth a minimum of 10-15 times per day. Recently while speaking with someone, they questioned me as to what I meant by Industry Leader. I want my clients to be perceived as Industry Leaders and actually what I strive to be everyday. So why am I so obsessed with this notion and what does it exactly mean? When I use

Failure has such a negative connotation associated with it.  No one likes to fail.  However, some of my biggest failures have been my greatest learning experiences and sculpted how I work.  I know that “biblioteca” is Spanish for library. I know this because I missed it on my Spanish quiz in 8th grade! We tend to latch on to failures allowing them to define who we are or who our

I was recently speaking with a friend of mine who owns a company that provides marketing and other corporate analytics. We like to debate back and forth on marketing approaches, who is leveraging the market on spending, how are companies changing their marketing techniques to better suite their demographics, etc. This morning I brought up how I felt that large corporations are not effectively marketing to millennials… his response back