This week’s focus is how marketing strategy is instrumental to the success of your company. Do you follow @BrandXConsultants on Instagram?  Hurry over and check out our free five part video series on “Marketing Strategy.”  Why all the focus on marketing strategy? Not having a marketing strategy is like opening a business with no business plan! Creating a marketing strategy and re-accessing your progress throughout the year will help you

Failure has such a negative connotation associated with it.  No one likes to fail.  However, some of my biggest failures have been my greatest learning experiences and sculpted how I work.  I know that “biblioteca” is Spanish for library. I know this because I missed it on my Spanish quiz in 8th grade! We tend to latch on to failures allowing them to define who we are or who our

I was recently speaking with a friend of mine who owns a company that provides marketing and other corporate analytics. We like to debate back and forth on marketing approaches, who is leveraging the market on spending, how are companies changing their marketing techniques to better suite their demographics, etc. This morning I brought up how I felt that large corporations are not effectively marketing to millennials… his response back