I meet with a wide variety of people.  Some of these people own businesses, some are my clients, some are friends, and some are just people I meet along the way.  There is a common denominator when it comes to the most successful ones.  What sets successful business people apart from the mediocre ones?  The willingness to accept that you can not do it all. Not only can you not

Failure has such a negative connotation associated with it.  No one likes to fail.  However, some of my biggest failures have been my greatest learning experiences and sculpted how I work.  I know that “biblioteca” is Spanish for library. I know this because I missed it on my Spanish quiz in 8th grade! We tend to latch on to failures allowing them to define who we are or who our

Raising money in the non-profit world can be challenging and overwhelming. If you are an avid Team In Training athlete you understand how difficult it is to go year after year and ask the same people for money! Am I right?? At Brand X Consultants we work with several non-profits in helping them create campaigns and connecting them with others that are passionate about their cause. (Above is a sticker

Have you ever stopped to think about just how many options you have when it comes to where to shop and how to spend your money? With so many options, I tend to shop at places that have a loyalty program that I find valuable. Having a program, based on valuing their customers “loyalty” and choice to shop with them, sets their stores apart from their competitors. I shop for

I was recently speaking with a friend of mine who owns a company that provides marketing and other corporate analytics. We like to debate back and forth on marketing approaches, who is leveraging the market on spending, how are companies changing their marketing techniques to better suite their demographics, etc. This morning I brought up how I felt that large corporations are not effectively marketing to millennials… his response back