//Disposable Income

The Truth About Embracing Failure And Learning From It

By | 2017-08-01T00:29:19+00:00 June 9th, 2016|Atlanta, Baby Boomers, Campaigns, Consulting, Demographics, Disposable Income, Generation X, Generational Marketing, Loyalty program, Marketing, Marketing Strategy, Millennials, Our Services, perceived value, PR Firm, Social Media, Social Media Guide, Wealth|

Failure has such a negative connotation associated with it.  No one likes to fail.  However, some of my biggest failures have been my greatest learning experiences and sculpted how I work.  I know that “biblioteca” is Spanish for library. I [...]

Why Do You Need To Brand Your Non-Profit Campaigns

By | 2017-08-04T16:31:54+00:00 May 12th, 2016|Atlanta, Campaigns, Consulting, Disposable Income, Donations, Marketing, Non Profit, Our Services, perceived value|

Raising money in the non-profit world can be challenging and overwhelming. If you are an avid Team In Training athlete you understand how difficult it is to go year after year and ask the same people for money! Am I [...]

How to Create Perceived Value Vs. Actual Value

By | 2017-08-04T16:30:13+00:00 May 5th, 2016|actual value, Atlanta, Buying Behaviors, Consulting, Disposable Income, Loyalty program, Marketing, Marketing Strategy, Our Services, perceived value, PR Firm, Social Media|

Have you ever stopped to think about just how many options you have when it comes to where to shop and how to spend your money? With so many options, I tend to shop at places that have a loyalty [...]

How to Market And Speak To Different Generations

By | 2017-08-01T00:41:40+00:00 March 15th, 2016|Atlanta, Baby Boomers, Buying Behaviors, Consulting, Demographics, Disposable Income, Generation X, Generational Marketing, Marketing, Marketing Strategy, Millennials, Our Services, PR Firm, Wealth|

I was recently speaking with a friend of mine who owns a company that provides marketing and other corporate analytics. We like to debate back and forth on marketing approaches, who is leveraging the market on spending, how are companies [...]