//Our Services

How To Use Personal Branding In Your Day-To-Day Life

By | 2017-08-01T00:06:21+00:00 August 11th, 2016|Atlanta, Consulting, Industry Leader, Marketing, Marketing Strategy, Our Services, perceived value, PR Firm, Social Media|

I talk about Branding more than I talk about my family and child (yeah.. he has four legs but he is still pretty important to me), but what we don’t hear a lot of chatter about is... Personal Branding. Why [...]

4 Proven Tips To Make Your Marketing Strategy Soar

By | 2017-08-01T00:06:39+00:00 July 22nd, 2016|Atlanta, Buying Behaviors, Consulting, Generational Marketing, Industry Leader, Marketing, Marketing Strategy, Our Services, perceived value, PR Firm, Social Media|

This week’s focus is how marketing strategy is instrumental to the success of your company. Do you follow @BrandXConsultants on Instagram?  Hurry over and check out our free five part video series on “Marketing Strategy.”  Why all the focus on [...]

8 Powerful Questions For Brand Launch

By | 2017-08-01T00:30:42+00:00 June 30th, 2016|actual value, Atlanta, Consulting, Industry Leader, Marketing, Marketing Strategy, Non Profit, Our Services, perceived value, PR Firm, Social Media, Social Media Guide|

Have you ever thought of going to work for yourself? I meet people all the time with dreams of opening their own company. Having your company can be very rewarding, but it can also be equally difficult (and often at [...]

Being Known As The Industry Expert Results In Profits

By | 2017-08-01T00:28:00+00:00 June 16th, 2016|Atlanta, Buying Behaviors, Consulting, Industry Leader, Marketing, Marketing Strategy, Our Services, perceived value, PR Firm, Social Media, Social Media Guide, Wealth|

“Industry Leader” is a term that comes out of my mouth a minimum of 10-15 times per day. Recently while speaking with someone, they questioned me as to what I meant by Industry Leader. I want my clients to be [...]

The Truth About Embracing Failure And Learning From It

By | 2017-08-01T00:29:19+00:00 June 9th, 2016|Atlanta, Baby Boomers, Campaigns, Consulting, Demographics, Disposable Income, Generation X, Generational Marketing, Loyalty program, Marketing, Marketing Strategy, Millennials, Our Services, perceived value, PR Firm, Social Media, Social Media Guide, Wealth|

Failure has such a negative connotation associated with it.  No one likes to fail.  However, some of my biggest failures have been my greatest learning experiences and sculpted how I work.  I know that “biblioteca” is Spanish for library. I [...]

6 Proven Brand & Marketing Strategies To Increase Profits

By | 2017-08-01T00:29:12+00:00 May 19th, 2016|Atlanta, Consulting, Marketing, Marketing Strategy, Our Services, PR Firm, Social Media|

At a luncheon this week, I spoke with a lovely lady sitting adjacent to me. Her family owns a prominent jewelry store. We began chatting about everything from her engagement ring to her social media (of course.) She mentioned that [...]

Why Do You Need To Brand Your Non-Profit Campaigns

By | 2017-08-04T16:31:54+00:00 May 12th, 2016|Atlanta, Campaigns, Consulting, Disposable Income, Donations, Marketing, Non Profit, Our Services, perceived value|

Raising money in the non-profit world can be challenging and overwhelming. If you are an avid Team In Training athlete you understand how difficult it is to go year after year and ask the same people for money! Am I [...]

How to Create Perceived Value Vs. Actual Value

By | 2017-08-04T16:30:13+00:00 May 5th, 2016|actual value, Atlanta, Buying Behaviors, Consulting, Disposable Income, Loyalty program, Marketing, Marketing Strategy, Our Services, perceived value, PR Firm, Social Media|

Have you ever stopped to think about just how many options you have when it comes to where to shop and how to spend your money? With so many options, I tend to shop at places that have a loyalty [...]

How to Market And Speak To Different Generations

By | 2017-08-01T00:41:40+00:00 March 15th, 2016|Atlanta, Baby Boomers, Buying Behaviors, Consulting, Demographics, Disposable Income, Generation X, Generational Marketing, Marketing, Marketing Strategy, Millennials, Our Services, PR Firm, Wealth|

I was recently speaking with a friend of mine who owns a company that provides marketing and other corporate analytics. We like to debate back and forth on marketing approaches, who is leveraging the market on spending, how are companies [...]