//Marketing Strategy

How To Use Personal Branding In Your Day-To-Day Life

By | 2017-08-01T00:06:21+00:00 August 11th, 2016|Atlanta, Consulting, Industry Leader, Marketing, Marketing Strategy, Our Services, perceived value, PR Firm, Social Media|

I talk about Branding more than I talk about my family and child (yeah.. he has four legs but he is still pretty important to me), but what we don’t hear a lot of chatter about is... Personal Branding. Why [...]

4 Proven Tips To Make Your Marketing Strategy Soar

By | 2017-08-01T00:06:39+00:00 July 22nd, 2016|Atlanta, Buying Behaviors, Consulting, Generational Marketing, Industry Leader, Marketing, Marketing Strategy, Our Services, perceived value, PR Firm, Social Media|

This week’s focus is how marketing strategy is instrumental to the success of your company. Do you follow @BrandXConsultants on Instagram?  Hurry over and check out our free five part video series on “Marketing Strategy.”  Why all the focus on [...]

8 Powerful Questions For Brand Launch

By | 2017-08-01T00:30:42+00:00 June 30th, 2016|actual value, Atlanta, Consulting, Industry Leader, Marketing, Marketing Strategy, Non Profit, Our Services, perceived value, PR Firm, Social Media, Social Media Guide|

Have you ever thought of going to work for yourself? I meet people all the time with dreams of opening their own company. Having your company can be very rewarding, but it can also be equally difficult (and often at [...]

Being Known As The Industry Expert Results In Profits

By | 2017-08-01T00:28:00+00:00 June 16th, 2016|Atlanta, Buying Behaviors, Consulting, Industry Leader, Marketing, Marketing Strategy, Our Services, perceived value, PR Firm, Social Media, Social Media Guide, Wealth|

“Industry Leader” is a term that comes out of my mouth a minimum of 10-15 times per day. Recently while speaking with someone, they questioned me as to what I meant by Industry Leader. I want my clients to be [...]

The Truth About Embracing Failure And Learning From It

By | 2017-08-01T00:29:19+00:00 June 9th, 2016|Atlanta, Baby Boomers, Campaigns, Consulting, Demographics, Disposable Income, Generation X, Generational Marketing, Loyalty program, Marketing, Marketing Strategy, Millennials, Our Services, perceived value, PR Firm, Social Media, Social Media Guide, Wealth|

Failure has such a negative connotation associated with it.  No one likes to fail.  However, some of my biggest failures have been my greatest learning experiences and sculpted how I work.  I know that “biblioteca” is Spanish for library. I [...]

6 Proven Brand & Marketing Strategies To Increase Profits

By | 2017-08-01T00:29:12+00:00 May 19th, 2016|Atlanta, Consulting, Marketing, Marketing Strategy, Our Services, PR Firm, Social Media|

At a luncheon this week, I spoke with a lovely lady sitting adjacent to me. Her family owns a prominent jewelry store. We began chatting about everything from her engagement ring to her social media (of course.) She mentioned that [...]

How to Create Perceived Value Vs. Actual Value

By | 2017-08-04T16:30:13+00:00 May 5th, 2016|actual value, Atlanta, Buying Behaviors, Consulting, Disposable Income, Loyalty program, Marketing, Marketing Strategy, Our Services, perceived value, PR Firm, Social Media|

Have you ever stopped to think about just how many options you have when it comes to where to shop and how to spend your money? With so many options, I tend to shop at places that have a loyalty [...]

How to Market And Speak To Different Generations

By | 2017-08-01T00:41:40+00:00 March 15th, 2016|Atlanta, Baby Boomers, Buying Behaviors, Consulting, Demographics, Disposable Income, Generation X, Generational Marketing, Marketing, Marketing Strategy, Millennials, Our Services, PR Firm, Wealth|

I was recently speaking with a friend of mine who owns a company that provides marketing and other corporate analytics. We like to debate back and forth on marketing approaches, who is leveraging the market on spending, how are companies [...]