/Loyalty program

The Truth About Embracing Failure And Learning From It

By | 2017-08-01T00:29:19+00:00 June 9th, 2016|Atlanta, Baby Boomers, Campaigns, Consulting, Demographics, Disposable Income, Generation X, Generational Marketing, Loyalty program, Marketing, Marketing Strategy, Millennials, Our Services, perceived value, PR Firm, Social Media, Social Media Guide, Wealth|

Failure has such a negative connotation associated with it.  No one likes to fail.  However, some of my biggest failures have been my greatest learning experiences and sculpted how I work.  I know that “biblioteca” is Spanish for library. I [...]

How to Create Perceived Value Vs. Actual Value

By | 2017-08-04T16:30:13+00:00 May 5th, 2016|actual value, Atlanta, Buying Behaviors, Consulting, Disposable Income, Loyalty program, Marketing, Marketing Strategy, Our Services, perceived value, PR Firm, Social Media|

Have you ever stopped to think about just how many options you have when it comes to where to shop and how to spend your money? With so many options, I tend to shop at places that have a loyalty [...]