Do you stand out amongst the competition when looking for a job? Have you tried personal branding to stand out from the crowd?
I talk about Branding more than I talk about my family and child (yeah.. he has four legs but he is still pretty important to me), but what we don’t hear a lot of chatter about is… Personal Branding.
Why would anyone choose to make themselves a Brand?
How would this benefit me?
Is this a lot of work?
What kind of value does it add?
These are frequently asked questions I receive when I speak about Personal Branding. I have gathered 4 Personal Branding techniques to start standing out today to create a professional brand for career advancement.
Let’s use an example of an individual, we will call her Sally, who wants to change professions. Sally has been working as a nurse for years, the long hours paired with little advancement unless she earns additional degrees has worn her down. Sally’s passion no longer is nursing and taking care of patients, so she has decided to leave the medical industry and has a desire to work as a product manager. Sally’s easiest way of transitioning over to being a product manager is to look for positions in the medical field as product managers: i.e. Pharmaceutical companies, Medical Supplies, etc.
How can Sally stand out from the competition when interviewing? How can Sally show that she can transition her skill sets from nursing into being a product manager for this medical manufacturer?
Resumes are great, but let’s face it, Human Resource executives receive hundreds of resumes per job these days. If you don’t have specific keywords on your resume, they can overlook you quickly! So what are some items you can do to Brand yourself and get an edge over the competition?
Let’s jump into 4 Personal Branding Techniques You Can Start Doing Today
Personal Branding Through Social Media
Social Media. Create a Professional Social Media account (LinkedIn is great for this) where you discuss market/industry trends, newsworthy articles, and any relevant data that shows that you are knowledgeable and interested in the industry. (A lot of people have Linkedin accounts but do not fully use them. I highly recommend reaching out to hiring managers and connecting with them.)
Personal Branding To Launch Your New Career
Mentors. Finding individuals in your desired field that you can learn from and grow is important. Having a mentor that truly wants to see you succeed and will help you grow is beneficial not only to career advancement but also to personal growth as well. Finding a mentor that is in the industry that you want to launch into is great! They may have the right connections.
Personal Branding Yourself To Reach Your Target Customers
Target Audience. Who is your targeted audience and how can you best reach them? Knowing the answer to this question is half the battle! Creating content for social media and your resume, you want to ensure that it will be eye catching to your audience or hiring manager. If you are a photographer having a artsy/creative social media is key, where if you are an engineer you wouldn’t necessarily want to go in that direction.
Five Words That Describe Your Personal Brand
Five Words. When I meet with entrepreneurs and businesses the first thing I ask them is give me 5 words that you want defined as your Brand. Those five words are a part of communication, social media posts, and all content that you develop. Those five words are how you want people to think about your Personal Brand without having to tell them the five words! If you are a plumber you could use the words: reliable, timely, knowledgeable, honest & professional. As an artist, look at your artwork and pick out words that reflect your pieces.
Action Plan To Create Unstoppable Personal Branding
Chunk out 2 hours and start laying out your plan. Start out with your Five words. Think about your profession and how you want your image to be. If you are in an industry that has known issues, such as a Contractor who are known to be late or not show up. Use words that counter the issues.
Update your resume or completely redo it! Hiring someone to create your resume is helpful. They are able to pinpoint specifics about you that are hard to pick out when you are writing about yourself.
Update your Linked-In account and create a “business” twitter that allows you to create your Personal Brand.
Finding a mentor can be challenging. Look at individuals that will benefit you, teach you and has the time to spend with you. Make a plan to reach out to 3-5 people in the next 7 days.
I want to hear from you. Let me know how you have created your own Personal Brand and start to stand out from the crowd!