This week’s focus is how marketing strategy is instrumental to the success of your company. Do you follow @BrandXConsultants on Instagram?  Hurry over and check out our free five part video series on “Marketing Strategy.”  Why all the focus on marketing strategy? Not having a marketing strategy is like opening a business with no business plan! Creating a marketing strategy and re-accessing your progress throughout the year will help you

Years ago there was an executive with McDonald’s who said that McDonald’s doesn’t specialize in burgers as much as being a real estate conglomerate. That is a true statement. McDonald’s flourish depends on their locations.  The chain is strategically placed for customer convenience. On any busy highway there are numerous McDonald’s that line the exits. When I am looking for an award winning burger and fries, I don’t immediately think