At a luncheon this week, I spoke with a lovely lady sitting adjacent to me. Her family owns a prominent jewelry store. We began chatting about everything from her engagement ring to her social media (of course.) She mentioned that a company came in and gave her a proposal to update her Social Media for $40,000! I laughed… I laughed hard. Either this company was completely out of touch or

Raising money in the non-profit world can be challenging and overwhelming. If you are an avid Team In Training athlete you understand how difficult it is to go year after year and ask the same people for money! Am I right?? At Brand X Consultants we work with several non-profits in helping them create campaigns and connecting them with others that are passionate about their cause. (Above is a sticker

Have you ever stopped to think about just how many options you have when it comes to where to shop and how to spend your money? With so many options, I tend to shop at places that have a loyalty program that I find valuable. Having a program, based on valuing their customers “loyalty” and choice to shop with them, sets their stores apart from their competitors. I shop for